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A different approach

This morning's Washington Post had an interesting article about a new "product" called Bit o' Lit. It's basically a new approach to marketing books—create "magazines," sized for easy reading on subway trains, that contain book excerpts. The magazines are free and are subsidized by the book publishers.

Here's a paragraph from the website that explains the Bit o' Lit philosophy:

We believe that while readers support the idea of reading new books, in practice, they are hesitant to risk their time and money on untested books or authors. This is undeniably why there were no new authors among the thirty bestselling books last year.

It sounds like a cool idea to me! I just hope they can make a go of it. They may be overly optimistic as it sounds from the Post article like it's all one woman's doing.


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Comments

( 2 comments — Leave a comment )
jl_johnson
Jul. 2nd, 2008 12:40 pm (UTC)
That statement rings very true. I haven't bought a new book in years partly due to the fact that a) I have little money, and b) I'm hesitant to buy a novel only to have it not what I expected. Sure, you can stand there and read part of it in the store, but not long enough to get a 'feel' for the overall story.

karen_w_newton
Jul. 2nd, 2008 01:23 pm (UTC)
I assume the publishers will track sales in DC and see if this helps. If it does, maybe the concept will catch on in other cities?
( 2 comments — Leave a comment )

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