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The eReader takes off

First there was the story on the new “document reader” by Brother, that uses Bluetooth to connect to a PC. Then Slash Gear had an interesting post about Rupert Murdoch investing in a color eReader. The thing is, no one is sure which eReader it is. There is a Fujitsu one with color, but even the new space-age Plastic Logic eReader will be monochrome.

More interesting than which one is the timing. Murdoch clearly thinks the time to jump into eReaders is now. And it's true that while novels are generally fine in black and white, magazines and newspapers scream for color displays.

Paradoxically, although the headline calls Murdoch's device a Kindle-rival, the story has an ad for the Kindle embedded in it.







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