One reason the post grabbed me was it starts with a quote from Arthur C. Clarke's novel 2001: A Space Odyssey where it describes the astronauts keeping up with news from Earth by using a device called a Newspad that could display headlines and full text from any newspaper in the world. It sounds a lot like Plastic-Logic's as yest unnamed eReader in appearance, if not completely in functionality. I liked that the blog quoted the novel even though the illustration is taken from the movie.
So, Sir Arthur may have been overly optimistic about space travel, but he was only about a decade off in terms of eReaders. I wonder if anyone has trademarked the name Newspad?