I find it significant that the more business-oriented QUE proReader is launching in January; I don't think any CEOs expect Santa to leave one under the tree. Plastic Logic hasn't released a price yet on the QUE, but those CEOs will probably have to fork over more than they would for a Kindle or a Nook, maybe even more than for a Kindle DX.
In any event, it looks like Santa will have plenty to read if he gets stuck in traffic!