Why should I bother writing anything up on this topic when Andrew Richard Albanese has already said it so well? Besides, he includes a small press author's "Five Stages of Publishing" at the end of the article, and it's pretty hilarious. It's aimed at literary writers, but us genre folks can still have a laugh at it.
You should check it out. The title of the article, "A Staggering Work of Publishing Genius," references a new small press called Publishing Genius and is, of course, a RIF on the more traditonally published A Heartbreaking Work of Staggering Genius (best book title ever!).
Now excuse me while I get back to playing solitaire.