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And another thing . . .

. . . that I noticed at Balticon— eReaders! Specifically, two Kindles, one Nook, and three iPads. Now, of course, iPads aren't dedicated eReaders, but this being a con, all three of those iPad owners are a good bet to be using their shiny new devices to read books. The one guy I talked to had “shelves” full of iBooks already; he also used Kindle for iPad to buy and read ebooks, because the selection was so much greater.

Apple says they've sold a million units a month for the first two months. I wish all those folks were hot to read books on their iPads, but I suspect that, for most iPad owners, reading ebooks is a secondary or even a tertiary activity, after web browsing/emailing and watching videos. But even if only a quarter of them read even one ebook, a quarter of two million is half a million. That's a lot of new ebook readers, and that, I think is what is going to help drive the push to digital publishing, especially if sales continue at anything like that rate. Whether or not the publishing industry is ready for that push is another question. The answer seems to depend on whom you ask.

Whether publishers are ready or not, I'm hoping iPad owners share a key trait with Kindle owners. Once they have a more convenient way to read, they buy and read more books. I am all for that!

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( 9 comments — Leave a comment )
Jun. 2nd, 2010 04:56 pm (UTC)
Nice links! Thanks.
Jun. 2nd, 2010 06:13 pm (UTC)
You're welcome! It's an interesting time.
Jun. 2nd, 2010 07:07 pm (UTC)
I'm still waiting for that killer app on the iPad that will make it more desirable than a Kindle. (This is outside of the big Amazon v. publishers brouhaha.)

Of course, I don't have the money to spend on an iPad, so it's kind of moot.
Jun. 2nd, 2010 07:11 pm (UTC)
Supposedly, other tablet manufacturers are hot on Apple's tail and they generally manage to beat Apple on price, if not on design. And of course, Google is cued and waiting in the ebook wings.
Jun. 2nd, 2010 08:05 pm (UTC)
Yep. The thing is, the iPad may have Apple's cachet, but it isn't optimal for reading.
Jun. 2nd, 2010 08:09 pm (UTC)
Some of us like e-ink, but Apple folks swear by the iPad screen. Steve Jobs insists that no one reads for 10 hours straight, so there.
Jun. 2nd, 2010 08:22 pm (UTC)
Obviously Steve never crammed for finals in college.

Or found something quite as enchanting as the sound of his own ego.
Jun. 2nd, 2010 08:41 pm (UTC)
Aye, and we had at least one Kindle customer buy one of our books on the spot after confirming we had the particular product available there.
Jun. 2nd, 2010 11:59 pm (UTC)
I have done that in conversation with authors. I must say, they don't seem to mind. -)
( 9 comments — Leave a comment )

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