karen_w_newton (karen_w_newton) wrote,
karen_w_newton
karen_w_newton

  • Mood:

As seen on GalleyCat

GalleyCat recently ran an item on a Viking Penguin online Book Club. I agree with GalleyCat. I don't see what makes it a book club, at least not as the site is configured now. There are three books pictured, and you can click on a book to learn more about the author and the story—bios, reviews, plot summaries, even a reading guide for "real" book clubs. But the link that stands out most is the one to buy the book.

In what way is this a "club"? There's no interaction that I can see.

Now, they could put a picture of three white books with red, green, and brown books in between them. Then at least you'd have a "club" sandwich.
Tags: marketing
Subscribe

  • What makes a story popular?

    I have noticed from time to time that people will post about how badly written a best-seller is. This is particularly true for the Twilight series,…

  • The web is a double-sided tool!

    I used to write on a laptop that wasn't connected to the internet. It was a great way to ensure productivity, but it was more cumbersome when I had…

  • And you kids get off my lawn!

    I must be getting old. Or maybe I have been writing for so long, it's hard to read for pure enjoyment. I just finished an excellent historical…

  • Post a new comment

    Error

    Anonymous comments are disabled in this journal

    default userpic
  • 0 comments