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Stop (or at least slow down) the presses!

An article in the Wall Street Journal (preview of article only because this is WSJ) reveals that HarperCollins (owned by the same parent as WSJ) is launching a new imprint that will operate under a different business model. They will pay little or no advances, and they won't take back unsold books. This suggests they will print fewer copies of each of the books they publish, which may mean fewer copies will sell. Or not.

In a way, it reminds me of Saturn. When GM wanted to branch out and leave behind the baggage (financial or reputation-wise) of their other car lines, they started Saturn. It's been a success. We'll have to see if this imprint does as well.

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