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More on e-books as chum

If you don't know the term "chum," in this context it refers to the bait (such as fish eggs) that fishermen toss on the surface of the water to get fish to bite.

In this case, the fisherman is St. Martin's Press. Until midnight tonight, they are offering free PDF downloads of the first two books in Julia Spencer-Fleming's mystery series featuring Adirondack police chief Russ Van Alstyne and Rev. Clare Fergusson. The two books are In the Bleak Midwinter and A Fountain Filled With Blood. Ms. Spencer-Fleming's work is being strew upon the waters because she has a new book called I Shall Not Want, and they want you, like the fish, to bite.

GalleyCat had a mention of it today—just in time. I signed up based on the first book's title, which I thought sounded great for a mystery.

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