In this case, the fisherman is St. Martin's Press. Until midnight tonight, they are offering free PDF downloads of the first two books in Julia Spencer-Fleming's mystery series featuring Adirondack police chief Russ Van Alstyne and Rev. Clare Fergusson. The two books are In the Bleak Midwinter and A Fountain Filled With Blood. Ms. Spencer-Fleming's work is being strew upon the waters because she has a new book called I Shall Not Want, and they want you, like the fish, to bite.
GalleyCat had a mention of it today—just in time. I signed up based on the first book's title, which I thought sounded great for a mystery.