It doesn't sound like Henry James for the 21st Century, but more like Dickens, serializing popular stories for an avid public. The website featured a snippet by an author who writes under the name Fu Tian. Her books is an historical novel that sounded more like a Chinese The Princess Diaries than anything else. But in China, she's so popular, the website provider actually pays her health benefits—and some of the Internet e-books have been published in print or made into movies.
As China is 1/5 of the world's population, I find this an encouraging sign for the future. Someone is still reading!